Vubble Privacy Policy

Last Updated: March 15, 2021

This is Vubble’s privacy policy. In it, you’ll find a list of the user data we collect on this site, how we collect it, why we collect it, where we store it, and when we will delete it. Below this list, you’ll find the rest of our privacy policy, written in more formal legalese. We hope this combination gives you a clear understanding of our use of data.

What user data do we collect?

At Vubble, we collect and analyze usage data to understand our traffic, improve user experience and offer personalized content recommendations in our products like the Discovery Box and the Smart Newsletter.

  • Website data collection
    • Through third-party analytics services, we track aggregated statistics about visits, including session duration and pages visited. We also collect non-personally identifiable data about who is visiting our website, including which city visits came from and what kind of device was used.
    • We may also display ads on our website and any interactions with those ads will also be recorded.
    • Our server logs store every request made along with the IP address that request came from.
  • Discovery Box data collection
    • We collect usage data for our Discovery Boxes, including which topics you selected and which videos you clicked on. For Youtube videos only, we record when playback starts and completes. We also record when you close a video pop-up and when you access your AI settings. For all users who are not also Smart Newsletter subscribers, this data is non-personally identifiable.
    • Some of our Discovery Boxes have an AI feature that enables personalized content recommendations. Once enabled, we prompt you to provide your content preferences like topics and tone, and we store that data on our servers to provide tailored recommendations. We use your preferences as well as your interaction history to keep providing better recommendations. An example of our Discovery Box embedded on our website is:
  • Email Newsletter data collection
    • We collect your name and email address when you register for our email newsletter. We track when an email is opened and when a link is clicked in it.
    • For our Smart Newsletter users, we track the data outlined above for our AI-enabled Discovery Boxes.

How do we collect our data?

We use cookies to collect user data. That means when a user visits our site or one of our products like the Discovery Box, we tag them with a unique number that we follow while a user is on our site. If a user returns at a later time, our system recalls that unique number and adds new interactions to the history associated with that number. This process may happen through a third-party service like Google Analytics, or through first-party cookies we create ourselves. You can learn more about the cookies we use here.

For our email newsletters, we use a third-party email service which allows us to collect data on how you engage with the newsletters. This is done through tiny images embedded in the email called tracking pixels, which are used to detect when an email is opened by counting when that image was downloaded. We can also see when you click on a link in an email because those links are encoded to hit another server first which counts clicks and then redirects to the intended page.

Which social media plug-ins do we use?

Our Discovery Boxes contain social media buttons to enable you to share videos with your networks through Facebook and Twitter. This is how they each work:

  • The Twitter share button opens a new window prompting you to log in to your account. If you do not click on this button, there's no interaction with Twitter and no cookies or web beacons will be installed.
  • The Facebook share button requires the Facebook SDK to be installed on the page when it loads, and it may act as a web beacon, sending information to Facebook directly about your interactions with the webpage even if you have not clicked the share button itself. You can read Facebook's Terms of Service here.

Is the user data personally identifiable?

The email address we collect from a user is personally identifiable information. The user data we collect from cookies is not personally identifiable, in other words that data does not reveal the identity of a person. The IP addresses collected as part of our server logs are not linked to any other personal information, so they are not personally identifiable.

How long do we keep data?

We keep user data until someone tells us they want it deleted. If you'd like us to delete your user data, you can contact us here:

General Information

Vubble provides this Privacy Policy to inform users of our policies and procedures regarding the collection, use and disclosure of information received from users of this website, located at ("Site"), as well as all related websites, applications, and other services provided by us (collectively, together with the Site, our “Service” and or “Services”). This privacy statement addresses the personally identifiable information (“data”) that we collect and process about users of our services (“you” or “your”). “Services” means any services that we offer, including visitors to our website.

This Privacy Policy is incorporated into and is subject to the Vubble Terms of Use as described in the Vubble Publisher and License Agreement.

The data we collect about you depends on the Services that you use, and how you use them. If you register as a user of any of our Services, we may ask you to provide your name, email address, contact telephone number and other data relevant to the Services we provide. We may also collect other data directly from you, from time to time.

By using our Service you are consenting to our processing of your information as set forth in this Privacy Policy now and as amended by us. "Processing" means using cookies on a computer or using or accessing such information in any way, including, but not limited to, collecting, storing, deleting, using, combining and disclosing information, all of which activities may take place in Canada.

The Service is hosted in Canada. If you choose to use the Service from the European Union or other regions of the world with laws governing data collection and use that may differ from Canadian law, then please note that your personally identifiable information may be transferred to Canada and processed under Canada privacy standards. Also, we may transfer your data from Canada to other countries or regions in connection with the processing of data, fulfilling your requests, and operating the Service. By visiting our Service and providing information to us, you consent to such transfer to, and processing in, Canada.

Information Collection and Use

Our primary goals in collecting information from you are to provide you with the products and services made available through the Service, to communicate with you, and to manage your registered user account, if you have one. We may also use your information to operate, maintain, and enhance the Service and its features, and to provide customer support to users.

If you contact our support services, we will collect the data we need to categorize your question and respond to it. We also use this data to track potential issues with our Services and customize our support responses to better serve you.

We collect data about you when you use any part of our Services. For example, if you are subscribed to a Vubble newsletter product, we will collect data as to how often you use our Services, what content you looked at, and other data about how you interact with our Services. We may also collect data about how you interact with messages we send to you, for example whether you opened a message or clicked to watch a video linked to in the message.

Information Collected

You provide us with information when you register for an account, use the Service, or send us customer service-related requests. We collect data about the device you use to use our Services, including operating system details, web browser type, your mobile device identifier and mobile operating system, and the name of your ISP or mobile carrier. We may also collect location data as specific as your city, if your device permits this. We may link such information with other information you provide about yourself.

We also infer data about you based on the data you have provided or made available to us. This may include personalizing your experience of using our Services, suggesting content you may be interested in, or other inferences about you.

We are constantly trying to improve our Services to you, which means we are introducing new features of our Services regularly, some of which may result in the collection of new data from you.

We use data and content that you and other users provide or make available to us to provide the Services to you and our other customers. We also use data to conduct research and development for the improvement of our Services so that we can provide all of our users with a better experience.

Use of Contact Information

We may use your contact information to market to you, and provide you with information about our products and services, including but not limited to our Service. If you decide at any time that you no longer wish to receive such information or communications from us, please un-follow us, or follow the unsubscribe instructions provided in any of the communications.

We will retain data about you for as long as it is reasonably necessary for us to provide the Services. We anonymize any data about you as soon as it is reasonably practical, once you no longer use our Services.

Log Data

When you visit the Site, our servers automatically record information that your browser sends whenever you visit a website ("Log Data"). This Log Data may include information such as your IP address, browser type or the domain from which you are visiting, the web-pages you visit and the search terms you use. For most users accessing the Internet from an Internet service provider the IP address will be different every time you log on. We use Log Data to monitor the use of the Site and of our Service, and for the Site’s technical administration. We do not associate your IP address with any other personally identifiable information to identify you personally, except in case of violation of the Terms of Service.

Cookies and Automatically Collected Information

Like many websites, we also use "cookie" technology to collect additional website usage data and to improve the Site and our Service. A cookie is a small data file that we transfer to your computer's hard disk. We do not use cookies to collect personally identifiable information.

Vubble may use both session cookies and persistent cookies to better understand how you interact with the Site and our Service, to monitor aggregate usage by our users and web traffic routing on the Site, and to improve the Site and our services. A session cookie enables certain features of the Site and our service and is deleted from your computer when you disconnect from or leave the Site. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to the Site. Persistent cookies can be removed by following your web browser help file directions. Most Internet browsers automatically accept cookies. You can instruct your browser, by editing its options, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit.

Please note that if you delete, or choose not to accept, cookies from the Service, you may not be able to utilize the features of the Service to their fullest potential. Vubble does not process or respond to web browsers’ “do not track” signals or other similar transmissions that indicate a request to disable online tracking of users who use our Service. We may also automatically record certain information from your device by using various types of technology, including “clear gifs” or “web beacons.” This automatically collected information may include your IP address or other device address or ID, web browser and/or device type, the web pages or sites that you visit just before or just after you use the Service, the pages or other content you view or otherwise interact with on the Service, and the dates and times that you visit, access, or use the Service. We also may use these technologies to collect information regarding your interaction with email messages, such as whether you opened, clicked on, or forwarded a message. This information is gathered from all users, and may be connected with other information about you.

We may implement third party buttons (such as the Facebook “share” button) that may function as web beacons even when you do not interact with the button. Information collected through third-party web beacons and buttons is collected directly by these third parties, not by Vubble. Information collected by a third party in this manner is subject to that third party’s own data collection, use, and disclosure policies.

Information Sharing and Disclosure

Our primary purpose for using your information is to interpret your interests so we can provide personalized feeds of content to you. In addition, we may share and disclose your information for the following reasons:

Service Providers. We share data with our affiliates (meaning legal entities controlled by, controlling, or under common control with us) as reasonably necessary to provide the Services. We engage certain trusted third parties to perform functions and provide services to us, including, without limitation, hosting and maintenance, database storage and management, and direct marketing campaigns. We will share your personally identifiable information with these third parties, but only to the extent necessary to perform these functions and provide such services, and only pursuant to binding contractual obligations requiring such third parties to maintain the privacy and security of your data.

Compliance with Laws and Law Enforcement. Vubble cooperates with government and law enforcement officials or private parties to enforce and comply with the law. We may disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to investigate, respond to, and defend against claims, for legal process (including subpoenas), to protect the property and rights of Vubble or a third party, to protect Vubble against liability, for the safety of the public or any person, to prevent or stop any illegal, unethical, fraudulent, abusive, or legally actionable activity, to protect the security or integrity of the Service and any equipment used to make the Service available, or to comply with the law.

Business Transfers. Vubble may sell, transfer or otherwise share some or all of its assets, including your personally identifiable information, in connection with a merger, acquisition, reorganization, sale of assets, or similar transaction, or in the event of insolvency or bankruptcy. You will have the opportunity to opt out of any such transfer if the new entity's planned processing of your information differs materially from that set forth in this Privacy Policy.

Other Third Parties. We may make certain aggregated, automatically-collected, or otherwise non-personal information available to third parties for various purposes, including for business or marketing purposes or to assist third parties in understanding our users’ interest, habits, and usage patterns for certain programs, content, services, advertisements, promotions, and/or functionality available through the Service. Changing or Deleting Information

If you are a registered user of the Site, you may access, update, correct, or delete the information you provided to us by emailing us at Please note that while any changes you make will be reflected in active user databases within a reasonable period of time, we may retain all information you submit for backups, archiving, prevention of fraud and abuse, analytics, satisfaction of legal obligations, or where we otherwise reasonably believe that we have a legitimate reason to do so.


Vubble is concerned about safeguarding the confidentiality of your personally identifiable information. We employ administrative, physical and electronic measures designed to protect your information from unauthorized access.

No security measures are perfect or impenetrable. We cannot and do not guarantee that information about you will not be accessed, viewed, disclosed, altered, or destroyed by breach of any of our administrative, physical, and electronic safeguards. We will make any legally-required disclosures of any breach of the security, confidentiality, or integrity of your unencrypted electronically stored personal data to you via email or conspicuous posting on this Site in the most expedient time possible and without unreasonable delay, consistent with (i) the legitimate needs of law enforcement or (ii) any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system.

The servers that your data have appropriate administrative, technical, and physical controls that are designed to safeguard your data, including industry-standard encryption technology.

Links to Other Websites

Our Site and Services contain links to other websites. The fact that we link to a website is not an endorsement, authorization or representation of our affiliation with that third party. We do not exercise control over third party websites. These other websites may place their own cookies or other files on your computer, collect data or solicit personally identifiable information from you.

Other sites follow different rules regarding the use or disclosure of the personally identifiable information you submit to them. We are not responsible for the content, privacy and security practices, and policies of third-party sites or services to which links or access are provided through the Service.

This Privacy Statement only addresses our collection, processing and use (including disclosure) of your personal data. Other third parties may have access to your personal data and use it in other ways in accordance with their own privacy practices. We encourage you to read the privacy policies or statements of the other websites you visit.

Our Policy Towards Children

We do not knowingly collect personally identifiable information from children under 13. If we become aware that a child under 13 has provided us with personal identifiable Information, we will delete such information from our files.

Changes to this Policy

This Privacy Policy may be updated from time to time for any reason; each version will apply to information collected while it was in place. We will notify you of any modifications to our Privacy Policy by posting the new Privacy Policy on our Site and indicating the date of the latest revision. You are advised to consult this Privacy Policy regularly for any changes. In the event that the modifications materially alter your rights or obligations hereunder, we will make reasonable efforts to notify you of the change. For example, we may send a message to your email address or generate a pop-up or similar notification when you access the Service for the first time after such material changes are made. Your continued use of the Service after the revised Privacy Policy has become effective indicates that you have read, understood and agreed to the current version of this Privacy Policy.

This Privacy Policy is effective as of March 15, 2021. If you have any thoughts or questions about this Privacy Policy please let us know.