About Vubble

For you:

Media is failing. Vubble is a way forward, together.

With traditional news and information sources declining in use and trust among millennials, fake news from hyper-bipartisan sites dominating distribution on digital platforms, and an informed citizenry being essential to a healthy democracy—there is no issue more critical today.

As evidenced by the recent American elections, next generation platforms like Facebook have become our defacto public media channels — and they have enormous influence over how we understand each other and ourselves.

They and their algorithms and our narrowing filter bubbles will continue to fail to provide balanced, diverse information to citizens, unless we do something about it. Now.

Filter bubbles and fake news aside, platforms like Facebook were built to maximize engagement and thus advertising revenues, a business model that prevents them facing this new challenge honestly and effectively.

At Vubble, we believe the near future sits in between, where technology is deployed in conjunction with human judgment, curiosity and empathy to help us better understand the world around us, and ourselves. Humans and technology dance better when they work together.

A new era in media is upon us: the pendulum has swung from the ‘all human’ traditional media platforms of the past, to ‘all algorithm’ platforms of the present. We believe the future is where technology dovetails with humanity. This new approach is what we’re building at Vubble.

We use technology for what it does best: filtering the internet for our team of human editors who, as professional curators/superheroic journalist-librarians, categorize and sort content (with all the nuance, empathy and judgment that robots can’t yet provide), for redistribution within a machine-learning system that is transparent and routinely audited —by humans— to defiantly counter bias.

We need to see each other’s points of view, especially when it’s outside of our comfort zone. We need to understand enough of each other — to see ourselves. And we need to show that empathy, that common ground, to the next generation.

What else is there, if we fail?

For your business:

“No matter what you do, your job is to tell your story.” – Gary Vaynerchuk

Vubble curates video feeds for people, businesses and organizations. Vubble is tailored video playlists—personalized for your brand.

Because video is powerful. It is the most compelling medium to reach people and explain who we are and what’s happening in the world around us. Vubble is engaging.

Because video is hard to find. There’s a ton of it out there—our team of journalists use our real-time algorithms to find the freshest and best. Vubble is quality video you can trust.

Because video is the currency of the web. It’s what everyone is talking about. It’s what everyone is sharing. Vubble connects your brand with the video people love.

“Marketing is no longer about the stuff that you make but about the stories you tell.” – Seth Godin

Use Vubble for this:

  • Be the first to share quality, fresh video on the topics you care about.
  • Increase the time and attention your audience spends with you—on your website.
  • Have a real-time, dynamic feed that is honest and authentically aligned with you and your story.

Give your team the tools for an engaging and authentic conversation with your audience.

Connect with us and we’ll come up with something perfect together. Let’s talk.

Want to just sample Vubble? Sign up for our daily feed of great video to get a taste.

“People don’t want to be sold. What people do want is news and information about the things they care about.” – Larry Weber

Who we are

Tessa Sproule

Tessa Sproule (CEO) most recently left an executive position with the CBC to co-found and create Vubble. She is considered a leading expert on digital media production in North America and is a sought-after speaker on the subject around the world.

A digital innovator, visionary leader and change agent, Sproule has an intense clarity of vision for the future and proven intuition for identifying opportunities in the unrelenting advance of disruptive technologies in the media space.

Tessa is a trusted and patient catalyst who builds highly successful, collaborative environments, assembling the top talent and teams required to surpass what others might consider impossible goals. She has more than 20 years experience as an entrepreneur within traditional media. She has managed teams of over 30 employees, multi-million dollar operational budgets, and high-profile international productions.

Katie MacGuire

Katie MacGuire (CDO) brings 20+ years as a producer with national broadcast news programs and digital media publishers to Vubble. An accomplished problem solver and passionate entrepreneur, MacGuire grew up in Montgomery, Alabama.

Katie’s academic and professional background have focussed on her keen interest in religion and politics. Most recently, she was Deputy Editor for Baby Center, where she led the vetting and publishing of maternal health information for Johnson and Johnson’s pregnancy platform, the world’s largest pregnancy website with 40 million unique viewers a month worldwide.

Vubble’s editorial team of regular and freelance contributors has more than 60 years of combined editorial experience working the full gamut of journalistic beats: from politics to religion to consumer affairs to parenting to science to health and more. The team has history in short and long form journalism, from daily news delivery to intensive investigative reporting.

Debra Mclaughlin

Debra Mclaughlin (Director of Research) is the former Director of Research for the CBC, current President at Strategic Inc., technical director for CARF (conducting peer reviews of research), an expert witness before the Supreme Courts of Ontario and BC and an expert witness at the Canadian Radio and Telecommunications Commission (CRTC).

Andrew Nisker

Andrew Nisker (Executive Director–Sales) works with technologies that enable content sharing. In 2005, Andrew was part of the startup team at Filemobile, helping launch their “community in a box” video service (recently sold to Newzulu), which lets you share and break news around the world as it happens. Andrew, was also the chief content officer for VivaVision, an Inc 500 “fastest growing media company”, with on-deck distribution of 75 carriers globally including Verizon, AT&T, & Sprint, providing mobile content and apps to a consumer reach of over 200 million worldwide. Andrew is also an award-winning documentary filmmaker and founder of Take Action Films. His movies have appeared at film festivals around the world and have been featured on Sundance Channel, CBC, Netflix and many other high profile international networks.

Gary Smith

Gary Smith (Executive Director–Technology and Platforms) is an experienced programmer who is as skilled with communication and innovative problem-solving as he is with code. With more than 15 years experience in digital development for technology and media companies, Gary most recently led technology development for some of the CBC's most ambitious and successful interactive projects to date.

Janice Ward

Janice Ward (VP, Business Development) has more than 25 years of experience in the Canadian media industry. She is passionate about quality Canadian content and the vital role that Canadian storytelling plays in our crowded media landscape. Janice excels at creating innovative revenue opportunities through her development of content distribution strategies for the web, cable, satellite, mobile, digital and IPTV. In her role with Vubble, Janice helps legacy media organizations find new business opportunities in the digital world. At the same time, she enjoys working with emerging content providers to build their markets.

Previously, Janice held various leadership roles at the CBC, most recently as Director of Business Development At CBC, she created content partnership deals with all major distributors and inked multi-million dollar licensing agreements for the Olympics and the World Cup of Soccer. Janice has always been a believer in the value of Canadian content. The majority of her career was spent working within CBC's News division where she played a key role in launching CBC News Network. She was also CBC's lead on all cable and satellite BDU licensing agreements.